Spread Warmth to Cancer Patients at Methodist Hospitals - July 19, 2017
Courtesy of The Chronicle
For the second year in a row, Subaru of America and The Leukemia & Lymphoma Society (LLS) have donated blankets for patients treated for cancer at Methodist Hospitals.
The 2016 Subaru Loves to Care initiative, a charitable arm of the Subaru Love Promise, allowed LLS and Subaru to reach 30,000 patients in more than 250 hospitals through 393 Subaru retailers. This year, LLS and Subaru aim to reach even more patients with small gestures of comfort and care in their time of need.
“We created the Subaru Love Promise because we believe in making the world a better place. It is our vision to show love and respect to all people,” said Alan Bethke, senior vice president of marketing at Subaru of America. “We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.”
Local Northwest Indiana Subaru dealerships Castle Subaru in Portage and International Subaru of Merrillville delivered the blankets to the Methodist Hospitals’ oncology staff for distribution to cancer patients.
A cancer patient’s journey can be physically and emotionally exhausting; a blanket for warmth and comfort is always welcome.
“We are grateful to Subaru for allowing us to give the gift of comfort and care to our cancer patients,” said James Concato, director of oncology services at Methodist Hospitals.
This June, Subaru and LLS brought the Subaru Loves to Care initiative to life at 475 Subaru retailers across the country. Visitors to Subaru retailers will be given the chance to share personalized messages of hope to patients in their local communities, or write an online message of support at www.lls.org/subaru. Those who write a message of hope at a Subaru retailer will also receive a bracelet to help spread awareness of LLS and the automaker’s goal to provide hope and care, one gesture at a time.
By the end of June, Subaru retailers delivered nearly 95,000 messages of hope to patients, alongside 38,000 blankets to provide comfort and warmth as they continue their fight against cancer, while children battling the disease will receive arts and crafts kits.
According to LLS President and CEO Dr. Louis J. DeGennaro, “As the largest voluntary cancer health agency specifically focused on finding cures and treatments for blood cancer patients, LLS supports hundreds of cancer scientists and research projects around the world. But the fight against blood cancers cannot be won without supporters such as Subaru and their customers. Every voice, every action, every contribution is needed and valued.”
Visit a participating retailer to sign a hope card, or visit www.lls.org/subaru to write an online message of support and learn more about LLS’s mission and impact, and how to help Subaru and LLS make someday, today, for blood cancer patients.
To learn more, visit www.LLS.org.