The American Heart Association’s 2012 Go Red For Women campaign in Northwest Indiana proved to be a success, with unprecedented support from presenting hospital sponsor Methodist Hospitals.
Beginning with American Heart Month in February and concluding with American Stroke Month in May, three major Go Red events presented by Methodist engaged over 1,000 Northwest Indiana women in the fight against heart disease while raising nearly a quarter of a million dollars for cardiovascular and stroke research and education programs in Lake and Porter counties.
This year also featured the unveiling of the new Go Red BetterU online health resource, presented locally by Methodist Hospitals, to women in the region.
“Methodist Hospitals is proud to present Go Red For Women in Northwest Indiana,” said Ian McFadden, President and CEO of Methodist Hospitals. “Heart disease is the number one killer of women in Lake and Porter counties, and the commitment Methodist has to the health and wellness of our residents leads us to stand with the American Heart Association in fighting the top health threat in our region and the entire country.
“We are happy for the success of Go Red For Women in Northwest Indiana this year, and we look forward to even greater results in 2013 and beyond,” McFadden added.
The Valpo Goes Red breakfast at Valparaiso University’s Harre Union Ballroom on Feb. 1 kicked off American Heart Month. Two days later on National Wear Red Day, the Crown Point Goes Red luncheon presented by Methodist was held at St. Peter and Paul Banquet Hall, where the 12-week BetterU online program and schedule of health screenings and informational sessions were unveiled by Methodist.
The campaign’s event season wrapped up in Merrillville during the last week in May with the Go Red For Women Educational Symposium at the Radisson Hotel at Star Plaza’s Celebrity Ballroom. Hundreds of women received free screenings valued at $300 per person that were provided by Methodist.
Methodist Hospitals has sponsored Go Red For Women in Northwest Indiana since the Go Red For Women initiative began nine years ago.
“The Go Red For Women movement continues to gain momentum in Northwest Indiana, and we are so grateful for the support that Methodist Hospitals has given as a presenting sponsor to this critical cause,” said Diane Kemp, Executive Director for the American Heart Association. “Expanding their support to bring the 12-week BetterU online cardiovascular makeover to the region, in addition to providing free screenings and helping us spread awareness, has helped the American Heart Association tremendously in our fight against the region’s number one cause of death in women.”
Since 2004, Go Red For Women has raised awareness and critical funds for lifesaving research and educational programs in the fight against heart disease in women. Heart disease causes 1 in 3 deaths among American women each year.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke — America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. We are the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 219-996-4958 or visit heart.org.